Social Media Toolkit
Campaign Overview
We are excited that you are part of the inaugural “Discover What Moves You” campaign, presented by Inspire Washington and Amazon. This campaign is a pilot effort designed to highlight the vibrant cultural heart of the greater Seattle area—from Seattle to Bellevue and beyond.
Campaign Website
Our Goal
Our primary goal is simple: to drive awareness, excitement, and crucially, visits to your institutions during the winter months.
We are turning the narrative of the “rainy season” into one of warmth and discovery. By promoting world-class experiences together, we can maximize our collective impact and ensure our cultural community shines bright during the grey, winter months.
Using This Toolkit
This toolkit provides you with ready-to-use content to make promotion easy and consistent across all participating organizations. The five sample posts are designed to be used in consecutive order throughout the campaign period, creating a cohesive narrative from launch through spring:
- Five Unique Posts: Designed for Meta platforms (Facebook/Instagram), offering varied angles on the campaign message and timing of when to post.
- Essential Messaging: Key copy points and hashtags to ensure the message is cohesive and easily discoverable.
- Colorful Graphics: Vibrant images to pair alongside the posts that are engaging and provide a shared visual identity across the campaign.
- Note: These graphics are optimized and labeled for both Meta platforms (Facebook/Instagram) feed posts and Meta Stories. There is also one Story graphic that you can post at any time throughout the campaign.
- Customization Opportunities: Feel free to add your organization’s logo alongside the campaign graphics, share images from your current programming, and highlight specific shows, exhibitions, or events in your posts to drive direct engagement with your offerings.
How to Post
This toolkit provides you with ready-to-use content to make promotion easy and consistent across all participating organizations. The five sample posts are designed to be used in consecutive order throughout the campaign period, creating a cohesive narrative from launch through spring:
- Five Unique Posts: Designed for Meta platforms (Facebook/Instagram), offering varied angles on the campaign message and timing of when to post.
- Essential Messaging: Key copy points and hashtags to ensure the message is cohesive and easily discoverable.
- Colorful Graphics: Vibrant images to pair alongside the posts that are engaging and provide a shared visual identity across the campaign.
- Note: These graphics are optimized and labeled for both Meta platforms (Facebook/Instagram) feed posts and Meta Stories. There is also one Story graphic that you can post at any time throughout the campaign. The graphics can easily be downloaded; just click on a graphic to open the high resolution version, then right-click or control-click to save image.
- Customization Opportunities: Feel free to add your organization’s logo alongside the campaign graphics, share images from your current programming, and highlight specific shows, exhibitions, or events in your posts to drive direct engagement with your offerings.
Sample Social Media Posts for Meta Platforms
Here are sample social media posts for the “Discover What Moves You” campaign. Feel free to edit, adapt, and make these your own to match your organization’s unique voice and style.
Note: These posts are for Facebook/Instagram. In the graphics, there is one story graphic that you can post at any time.
Post 1: General Awareness
Caption: We’re thrilled to be part of the “Discover What Moves You” campaign, presented by Inspire Washington and Amazon!
This incredible initiative celebrates the entire greater Seattle area’s cultural community—from the 18 organizations who are part of this campaign to the hundreds of artists, galleries, theaters, and museums that make our region culturally rich. Together, we’re showcasing the world-class experiences available from Seattle to Bellevue and beyond.
When the rain falls, our cultural community shines bright. Whether you visit a campaign partner or explore the amazing neighborhood galleries and community theaters throughout our region, you’re supporting the vibrant arts scene that defines the Pacific Northwest.
Discover what moves you: https://inspirewashington.org/discover
Customization suggestion: Add information about your current or upcoming programming to drive specific engagement—for example: “Join us this month for [specific show/exhibition] and discover what moves you!”
#DiscoverWhatMovesYou
Suggested graphic to use, labeled Discover-What-Moves-You_Campaign-_Insta-Story:
Post 2: December/Holiday Programming
Caption: As families and friends gather for the holidays, discover festive programming that creates lasting memories across our entire cultural community!
The “Discover What Moves You” campaign celebrates holiday experiences throughout the greater Seattle area. From community theater productions to exhibitions, from art galleries to cultural centers—the magic of the season is everywhere thanks to the hundreds of artists, galleries, theaters, and museums that make our region special.
Every ticket, every visit, every discovery supports the artists and organizations that make our region culturally extraordinary.
Customization suggestion: Perfect opportunity to highlight your holiday programming—add details about holiday shows, special exhibitions, or seasonal events happening at your organization.
Find holiday experiences near you: https://inspirewashington.org/discover
#DiscoverWhatMovesYou #HolidayProgramming #HolidayMagic
Suggested graphic to use, labeled Discover What Moves You_Campaign Meta Holiday:
Post 3: January Programming
Caption: New year, endless discoveries! January brings incredible winter programming across the greater Seattle area.
Our community of artists, galleries, theaters, and museums that make our region special are offering inspiring programming everywhere this winter — there’s a world of experiences waiting to be discovered.
When the Pacific Northwest rain falls, step inside anywhere and discover what moves you.
Explore winter programming: https://inspirewashington.org/discover
Customization suggestion: Great time to promote new year programming—highlight January shows, new exhibitions opening, or winter workshop series.
#DiscoverWhatMovesYou
Suggested graphic, labeled Discover What Moves You_Campaign_January:
Post 4: February Reminder
Caption: February is the perfect time to explore our region’s incredible arts and culture experiences.
The “Discover What Moves You” campaign celebrates our entire greater Seattle area’s cultural community.
This winter, choose any cultural experience that moves you and invest directly in the heart of the PNW arts scene.
Discover what moves you: https://inspirewashington.org/discover
Customization suggestion: February is often when people are looking for indoor activities—showcase your current exhibitions, ongoing shows, or special February programming.
#DiscoverWhatMovesYou
Suggested graphic, labeled Discover What Moves You_Campaign_February:
Post 5: March/Spring Programming
Caption: As the region blooms, so does our entire cultural community!
Spring programming is underway everywhere—the creative artists, galleries, theaters, and museums offering amazing experiences.
From outdoor festivals to air-conditioned galleries, cultural experiences created by this amazing community await all year long.
Explore what’s blooming: https://inspirewashington.org/discover
Customization suggestion: Perfect timing to promote spring season launches, new exhibitions, or outdoor programming if applicable to your organization.
#DiscoverWhatMovesYou
Suggested graphic to use, labeled Discover What Moves You_Campaign _Dec_Mar:
